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Real Life Horror Film Too Scary For TV: Group Launches Film That Exposes The Gory Truth Of Shark Finning
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LONDON, England -- Shark conservation charity, Bite-Back chose yesterday, Halloween, to launch a shocking real life horror film that exposes the gory truth about the shark fishing industry and the controversial practice of 'finning' live sharks at sea. In 24 hours the film has had over 3,100 views.

Set to a haunting soundtrack, the 45 second black and white commercial, developed by the London advertising agency, Ogilvy & Mather, has been created to lift the lid on the cruel and barbaric practice that contributes to the death of more than 36 million sharks every year.

Deemed 'too graphic' for television the film has been given an 18-certificate cinema rating, but can been seen on YouTube via the website.

Campaign director for Bite-Back, Graham Buckingham, said: "Maybe this is the scariest thing anyone will see this Halloween but, the world needs to be aware of this atrocity to the underwater world."

With a market value of around 200 per kilo, shark fins have become one of the most lucrative seafood items in the world. As a result, unscrupulous fishermen are motivated to systematically slice fins off living sharks before dumping carcasses overboard. Unable to swim, the sharks endure a slow death on the sea floor.

The bodies, worth less at market than fins, are discarded because they can contaminate other catches and take up valuable space in the hold.

The boom in demand for shark fin soup is blamed for the rapid rise in the numbers of sharks being hunted. Once the reserve of Chinese Emperors, shark fin soup is now consumed around the world.

Already Bite-Back knows of 80 restaurants in the UK currently selling shark fin soup. It is now calling on the British public to help report every restaurants profiting from this horrific practice, so the charity can encourage them to stop.

So far the charity has enrolled the support of Gordon Ramsay, Hugh Fearnley-Whittingstall, Bear Grylls, Martin Clunes, Monty Halls and Ben Fogle and it expects other celebrity shark-fans to join in.

Chef and television presenter, Gordon Ramsay, said: "Demand for shark fin soup plays a significant part in this beautiful species' threatened extinction and Bite-Back, who work tirelessly to campaign and promote the conservation of sharks and other marine life, needs all of our support."

It is estimated that 90% of the world's big sharks have been wiped out in the past 60 years and that 20 species of sharks could become extinct by 2017. The relentless removal of an apex predator from the ocean has been described as and elaborate and giant game of Jenga. According to the charity, if enough sharks are removed the whole marine food web will collapse.

Campaign director for Bite-Back, Graham Buckingham, said: "Restaurants that continue to sell shark fin soup are endorsing an underwater genocide. Dwindling shark populations can't wait for government intervention; we must implement change on moral grounds. If we can end the sale of shark fin soup in Britain it will send a clear signal to the rest of the world to follow and dramatically reduce the need to hunt sharks for their fins."

So far the campaigning group has succeeded in halting the sale of shark fin soup in more than 20 UK restaurants including the country's only Michelin-starred Chinese restaurant, Hakkasan.

For more information about the film visit

Views expressed in this article do not necessarily reflect those of, its staff or its advertisers.

Reader Comments

20 people have commented so far. cloud add your comment

I am horrified so many UK restaurants buy such products... i would certainly boycott any such restaurant.
   comment# 1   - Collette Lord · Bath UK · Nov 2, 2012 @ 12:25am

I shared the video & this comment along with it on my facebook page in hopes of raising awareness on this tragic issue: Please Watch and help stop this atrocity of barbaric cruelty!! If these predators (& by predators I mean humans, not the sharks) are allowed to continue pointlessly killing millions upon millions of these creatures - all for the sake of a few socialites & their needs for carnage & wasteful, gluttonous spending for a SOUP that is more or less completely VOID of taste/flavor/nutrition - we are going to pay the VERY HEFTY PRICE for upsetting the balance of nature in the seas! Does the rest of the world want to wind up STARVING, their CHILDREN STARVING, & their GRANDCHILDREN STARVING in the next 10+/- years so we lazy, digitized HUMANS can turn our blind eye to what's happening right in front of us so we don't have to ACT upon what we would SEE if we ACKNOWLEDGED the truth of our surroundings? I don't know about YOU, but *I* don't fancy the idea of starving, nor having done nothing to ensure that my children & grandchildren will have an ample & varied food supply as they grow up!If we want a "brighter future" & "a better world" left behind for our children & their future generations, then we all must DO something about things like this NOW! STOP THE FINNING BY STOPPING THE FIN SOUP DEMAND & THE SELLING OF IT! "One small step for man - one giant step for mankind", as was once said. Every creature & every el
   comment# 2   - Robin Bkman · Clarksville, TN - United States · Nov 2, 2012 @ 10:18am

While I've never tried it (And never will), I am told shark fin soup is a tasteless, gelatinous goo that needs condiments to make it edible. Why the Asians covet it is beyond me, unless they believe it has 'magical' properties. That view is archaic and dates to a time when nobody cared about the environment. Boycott, Publicize, do anything to stop this inhumane treatment that supplies fins to your local restaurant. Remove the demand and this gruesome industry will die.
   comment# 3   - Don James · Rutledge, USA · Nov 2, 2012 @ 1:17pm

The mentality of a great number of so called "Mankind" has been reduced to almost zero in helping to further this tragic slaughter of these magnificent creatures. It has become a fashionable persuit of the so called monied gentry as a statement of their evolved gourmet status. What a pathetic group of our society they are. Willing to support this brutalization so they can attempt to further their empty egos. Ironically these superb ancirent creatures maintain an intelligence , dignity and elliigence that these sorry and mindless persons, will not ever achieve.
   comment# 4   - Frederick Samuels · Paso Robles Ca · Nov 3, 2012 @ 1:02pm

Never have tried shark fin soup,never will...Also I refuse,to swim where sharks swim,that way they never get,to try and taste me..So there is,a mutual admiration society between sharks,and myself..
   comment# 5   - Art Palmer · Birmingham, U.S.A. · Nov 3, 2012 @ 2:19pm

Don't people realize that what is going on in this world that God is trying to tell us something? What a shame that this is happening.Our goverment gets involved with every war that goes on in this country but we never step up to the plate when it is really important. Sanction these countries unitl they stop slautering innocent mammels. I want my grandchildren to grow up being proud to being called an American STOP THIS NOW!!!!!!
   comment# 6   - Debra White · Friendship, New York · Nov 3, 2012 @ 9:30pm

Perhaps if we change the soup just a little thus calling, "Legs and arms of those caught having any contributing factor (restaurant, fisherman, patron, etc) to the sale of shark finn soup. I know, super mature right? just making a point
   comment# 7   - no finn soup for me · usa · Nov 4, 2012 @ 1:55am

The article was interesting until it got to the ridiculous claim that 90% of the world's big sharks have been wiped out in the past 60 years. When the unfounded, unprovable crap-ola begins flying around, it loses credibility and I lose interest very quickly.
   comment# 8   - Dave · Tucson, US · Nov 4, 2012 @ 3:06pm

the !#@!#@ asians, killing dolphins for tasteless meat that and now sharks for soup..i swear they will eat THEMSELVES if they could....oh wait, they did eat their TEACHERS in wwII....unscrupulous people!
   comment# 9   - luckymom · charlotte, usa · Nov 4, 2012 @ 5:36pm

IT'S an inhumane practice, Shark Finning, and should be banned. Sharks are important in our ecosystem and should be left alone to exist as they please. We dont need to torture these poor animals for our amusement. We have a lot of entertainment as it were and dont need another sadistic experience, just like bullfighting that we havent outlawed totally yet. It has no place in civilized society.
   comment# 10   - jose davila · new york USA · Nov 4, 2012 @ 6:22pm

I'm a little confused by this article. Would you all be less hostile to the Chinese if they ate the whole fish? Shark steak is delicious and I see nothing wrong with harvesting the oceans fish to eat.
   comment# 11   - Bobb · Knoxville, USA · Nov 4, 2012 @ 6:36pm

A few thousand species may go extinct before mankind, but believe me when I say - humans will be endangered at this rate much sooner than mother nature. Every minute that passes.. four football fields of forest are removed in Brazil alone. Maybe it isn't just carbon emissions, but have you ever considered the CO2 output of 7 billion people? Our fresh water supply is dwindling as icebergs melt. Species continue to go extinct at an alarmingly accelerating rate since the industrial revolution began. So many people are worried about the economy, but we have much bigger 'fish' to fry. Pun Intended. If Humanity doesn't become responsible for it's actions on both a personal, a communal, and an ecological scale: We are endangered. Not just our moral principles, but our species itself.
   comment# 12   - Cory Buczkowski · Kent, USA · Nov 4, 2012 @ 7:53pm

Is this tragic, absolutely, should more time be spent trying to save sharks then helping soldiers families or homeless vets,absolutely NOT. Millions of innocent babies are killed every year through abortion but I do not see people this passionate about saving them and that is HUMAN life. An animals life will NEVER be as important as ANY human life EVER. Once again this is tragic but humans need your help first.
   comment# 13   - jeff · Connecticut, USA · Nov 5, 2012 @ 7:45am

moderation in all that we do would leave stuff for our grandchildren but nobody seems to know anything about moderation
   comment# 14   - meander · one place,world · Nov 5, 2012 @ 8:57am

This is horrific!! I will stick to tiger manhood soup with a side of turtle soup for now! Those chinks really know how to cook em up!!
   comment# 15   - mike · USA · Nov 5, 2012 @ 10:29am

let me just say thats why i hate humanity .... they never leave animals alone and just let them exist as they are suppose too ... always gotta toutch it or procreate with it ... people if you have a fear of sharks dont go into their domain ... we are the only creature on this planet that can clearly not coexist with every other species ....... a plague to this planet that is killing off its natural beauty ...
   comment# 16   - kevin · mountain home arkansas · Nov 5, 2012 @ 10:33am

Never ate shark fin soup,and never will. Why is it that we have enough religion, to start wars yet never enough religion to instill tolerance ? Why is it we have a budget to feed guns ammunition to kill human life and never a budget to keep food bank shelves full in this nation to feed human life. I care yet don't appreciate from either side who's responsible to decimate, wield cruelty, for profit and or political gain for both Wildlife and Human Existence.
   comment# 17   - Scott Fici · Glenfield, New York U.S.A Nov 5, 2012 @ 8:45 pm · Nov 5, 2012 @ 6:11pm

I'm amazed at some of the idiotic comments left on here regarding shark finning and eating shark. If it actually affected those that say these things, which it may well do in years to come, then they might actually wake up and get with the program! This practice is simply barbaric and cruel, and to joke about it speaks volumes. Grow up, seriously. Good work by Bite-back.
   comment# 18   - scientist · Australia · Nov 5, 2012 @ 11:48pm

I have to agree with the scientist from Australia.......the practice of finning is simply barbaric and cruel. Human beings are barbaric and cruel with a lot more things than just this though. While my heart goes out to the sharks, I am more than a little concerned with the fact that there are human beings in this world who are hungry and dying from lack of medical attention, the proper diet, and not having shelter from the elements. I think everyone needs to go back and really look at priorities in life......maybe then something can be done to help us all.......
   comment# 19   - Linda · Louisiana, U.S.A. · Nov 6, 2012 @ 7:08am

I wonder how these shark fishermen would love to have a pair of cement boots attached to them, and thrown overboard!!!! Same thing with fining, the sharks won't survive!!!! Kathy Dowsett
   comment# 20   - Kathy Dowsett · London Ontario · Nov 12, 2012 @ 6:33pm
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